In late August just before the stock market began to teeter your editors middle son asked for some advice about investing a modest windfall of $1,000 and about beginning a program to invest some of his modest salary each and every month.
"Pick four good stocks not speculative issues, but companies whose products and services you know about and respect in four different business sectors, so you can diversity your investment," we advised. "Make a Direct Purchase of $250 worth of each stock and sign up for automatic withdrawals of $100 from your checking account, worth $25 going to each stock each month."
He narrowed down the field to the four sectors he felt were most attractive, in terms of their prospects for growth and relative safety: Pharmaceuticals, Consumeroriented NonCyclicals, Financials (since hes in that industry and felt he understood it) and, an absolute must for his portfolio in his view, Technology.
Next, we went through our two big indexed cartons of DSPP materials, to find company names that had DSPPs and that had investment appeal to him based on what he knew, and that also met his planned investment budget. The results of this scan are summarized in table A.
We were rather surprised to see the lack of uniformity among Plans with similar investment appeal. While six of the 13 Plans allowed son Pete to start off with $250 (and five would allow him to start with even less if he began with an ACH transaction
and in two cases "pledged" to so many of them) only four companies allowed a monthly ACH investment of $25. No Pharmaceutical company and no Technology stock met Petes budgetary and investment plan, even though it would easily bring Petes total investment per company to $1000 or so within two years, even in a flat market.
Some of the fees really stuck out too when peercompanies were compared, like MERCKs $5 enrollment fee vs $15 at LILLY and WARNER LAMBERT and HOME DEPOTs $5 vs WALMARTs $20. (We find these disparities to be troublesome in two respects. First, because they might overinfluence potential investors whose first and second criteria ought to be the opportunity in the stock itself. Second, it seems pretty clear to us where smart shoppers would put their money if they considered Merck and Lilly or Home Depot and WalMart to have similar investment appeal. Wed urge you to review the sample with an eye to what stocks youd pick if you were looking for only one stock per sector.)
Wed also urge the transfer agent community to have another look at those flat fees for automatic reinvestment of dividends. Had Pete bought 16 shares of Gillette at the 52 week high, for example, "automatic reinvestment" would have cost him 61% of his modest dividend. Sure its only $1.25 one might say, and further, we are emphatically not against asking participants to foot the costs for DSPP programs if the issuer feels the Plans are not creating value for the company. But in your editors prior transfer agency experience, automatic dividend reinvestment is a moneysaver. The issuance of dividend checks creates the largest expense at transfer agencies by far. Just think about all those telephone calls they need to field: "Did I get it? Did I cash it? Whens it coming? How did you come up with this number? Guess what? The dog ate it!"
And transfer agents, while youre at it, give a second thought when youre advising customers to lowering the minimum investment amounts for ACH credits to DRPs. They too strike us as being a lot easier and cheaper for you to handle than monthly checks on paper. More important, if the issuers goal is to attract and retain investors with a 5year time horizon
and with a stake that will average over $2000 (instead of the immaterial amounts that registered holders often have) this would seem to be the very best way to get them there.
Given the variety of fee structures we encountered and given the fact that some struck us as being grounded in voodoo economics (why a 3% DR fee for Lilly and 5% for Warner Lambert, for example). We also thought wed sort out Jr. Execs scan by Agent, for your perusal. (See table B.)
A Junior Executives Scan of Direct Stock Purchase Plans By Industry |
|
COMPANY |
AGENT |
MINIMUM ENROLLMENT |
FEE TO ENROLL |
ACH MIN |
ACH FEE |
DRP FEE |
PHARMACEUTICALS |
ELI LILLY |
First Chicago |
$1000 |
$15 + .03 p/s |
$50 |
$2.00 + .03 p/s |
3% max $3.00 + .03 p/s |
MERICK |
Norwest |
$350 (%0 if ACH) |
$5 + .01 p/s |
$50 |
$2.00 |
4% max $2.00 + comm |
WARNER LAMBERT |
First Chicago |
$250 (or 5 ACH at $50) |
$15 |
$50 |
5% max $3.00 + .03 p/s |
5% max $3.00 + .03 p/s |
|
CONSUMER ORIENTED |
GILLETTE |
Boston EquiService |
$1000 |
$15 |
$50 |
$2.50 + .08 p/s |
$1.25 + .08 p/s |
HOME DEPOT |
Boston EquiService |
$250 |
$5 |
$25 |
5% max $2.50 + comm |
5% max $2.50 + comm |
WALMART |
First Chicago |
$250 |
$20 + .10 p/s |
$25 |
$2.00 + .10 p/s |
0 |
JC PENNEY |
ChaseMellon |
$250 |
$10 + .06 p/s |
$25 |
$1.50 + .06 p/s |
0 |
|
TECHNOLOGY |
COMPAQ |
Boston EquiService |
$250 |
$10 + .04 p/s |
$50 |
$2.50 + .04 p/s |
0 |
IBM |
First Chicago |
$500 |
$15 |
$50 |
$1.00 |
2% max $3.00 |
LUCENT |
Bank of New York |
$1000 |
$10 |
$100 |
10% max $2.00 + .10 p/s |
10 max $2.00 + .10 p/s |
|
FINANCIALS |
BANK OF NY |
Bank of New York |
$1000 |
$7.50 |
$50 |
0 |
0 |
NORWEST |
Norwest |
$250 ($25 if ACH) |
$10 |
$25 |
$1.00 + .03 p/s |
4% max $4.00 + .03 p/s |
MELLON BANK |
ChaseMellon |
$500 (or 10 ACH @ $100) |
$6 + .12 p/s |
$100 |
0 |
0 |
A Junior Executives Scan of Direct Stock Purchase Plans By Agent |
|
COMPANY |
MINIMUM INITIAL PURCHASE |
INITIAL FEE |
ACH MINIMUM |
ACH FEE |
DRP FEE |
NORWEST |
MERCK |
$350 |
$5.00 + .01 p/s |
$50 |
$2.00 |
4% max $2.00 + comm |
NORWEST |
$250 + $10 ($25 ACH) |
$10.00 |
$25 |
$1.00 + .03 p/s |
4% max $4.00 + comm |
|
BOSTON EQUISERVE |
COMPAQ |
$250 |
$10.00 + .04 p/s |
$50 |
$2.50 + .04 p/s |
0 |
GILLETTE |
$1000 |
$15.00 |
$50 |
$2.50 + .08 p/s |
$1.25 + .08 p/s |
HOME DEPOT |
$250 |
$5.00 |
$25 |
5% max $2.50 + comm |
5% max $2.50 + comm |
|
FIRST CHICAGO |
IBM |
$500 |
$15 |
$50 |
$1.00 |
2% max $3.00 |
ELI LILLY |
$1000 |
$15 + .03 p/s |
$50 |
$2.00 + .03 p/s |
3% max $3.00 + .03 p/s |
WALMART |
$250 (or $25 ACH) |
$20 + .10 p/s |
$25 |
$2.00 + .10 p/s |
0 |
WARNERLAMBERT |
$250 or 5 ACH @ $50 |
$15 + .03 p/s |
$50 |
$2.00 + .03 p/s |
5% max $3.00 + .03 p/s |
|
CHASEMELLON |
JC PENNEY |
$250 |
$10.00 + .06 p/s |
$25 |
$1.50 + .06 p/s |
0 |
MELLON BANK |
$500 or 10 ACH @ 100 (!) |
$6.00 + .12 p/s (no charge of O/S) |
$100 |
0 |
0 |
|
BANK of NEW YORK |
LUCENT |
$1000 |
$7.50 + $2.00 + .10 p/s |
$100 |
10% max $2.00 + .10 p/s |
10% max $2.00 + .10 p/s |
BANK of NEW YORK |
$1000 |
$7.50 |
$50 |
0 |
0 |
Selling Shares Through Eleven DRPs |
AGENT |
COMPANY |
TELEPHONE EXPERIENCE / RESULT |
BUSINESS DAYS TO RECEIPT OF PROCEEDS |
COST |
BANK of NEW YORK |
PEPSICO |
Called Pepsis direct line, which carried over from Boston Equiserve to Bank of New York following the change of agents. Invited to enter our TIN (didnt do it). Invited again (still didnt do it). After six rings, heard recorded 20 sec. "welcoming message" inviting us to visit their website, etc., and after 14 seconds more, got a live person. "We just took over as agent today
let me check to see if you can sell over the phone" he said, very pleasantly. "Yes, you can fax your instructions to us"
and we did.
Result: Check dated next day (722) postmarked 729 arrived on 730 with a nice statement. But the 1099B was attached
not something the average investor would think to save til April 1999 and a poor practice, in our opinion. |
6 business days |
$5 + .05 p/s |
BOSTON EQUISERVE |
EXXON |
After a recorded message thanking us for calling, and giving us a fiveday old closing price, a choice of buttons to press (zero for a real person) and a 50second musical wait, a real person apologized nicely for keeping us waiting. "Can we sell some of the shares in our DRP over the phone?" we asked. "No, the instructions have to be in writing." "Sales are made every Thursday, " he volunteered "and the instructions need to be in by noon on Wednesday." "How about faxing them to you?" we asked; which turned out to be OK after all. When prompted, he quoted us the fees and reminded us that both tenants needed to sign the faxed letter.
Result: First we received a statement (postmark illegible) showing a sale as of 723 (a Thursday) with a settlement date of 728 (T+3) and the notation, "Check sent separate." (Hey BE, there is room to print the proper adverb). The check arrived on 83 (in an envelope without a postmark; very bad practice, we say) and with the 1099B enclosed (a practice we dislike and one we guarantee will cost them more money in the long run, as taxpayers call in a panic for a duplicate either because its April 1999 and theyre filing or because theyve been picked up as nonfilers. |
8 business days |
$5 + .10 p/s |
BOSTON EQUISERVE |
MATTEL |
We couldnt find a tollfree number on the DRP statement, so we tore off the form to sell a few shares and mailed it, but the envelope rested behind the toaster til Friday, the 24th.
Result: On August 3rd, we got a statement showing a sale on 731 with the "Check sent separate" message. The check itself bearing a 730 date arrived the same day, along with a 1099B showing the date of sale as 728 (a not terribly important discrepancy, wed guess) |
8 business days |
$10 |
CHASEMELLON |
BELL SOUTH |
After a oneminute wait, and a recorded message, plus another 25 seconds of financial news, the aptly named Joy assured that we could indeed sell via phone. After telling us we were on a recorded line she verified our TIN and street address. After we asked, she quoted the fee and commission rate. "Well sell within 15 days," she said and we could expect the proceeds in 1013 days. ("Not very fast", we commented. "We need to allow time to verify the sale and for time in the mail", she said.) Then a glitch: The joint tenant would need to verify. "Shell need to call back or sign a fax to OK the transaction" Joy advised, and gave us a transaction number to refer to. Deviously, we were thinking of masquerading as Pat or of signing her name ourselves (who would really know?) when Pat walked in and OKd the deal. (Duh!)
Result: Share were sold as of 728 and a statement to that effect was postmarked that day and received on 729. But the check arrived dated 728, with no postmark on the envelope (very bad practice, as weve noted) on August 5th. |
10 business days |
$10 + .10 p/s |
|
CHASE MANHATTAN CORP. |
When we called ChaseMellons tollfree number to Chase a recording told us they were experiencing heavy phone volumes, that the estimated wait would be greater than 5 minutes, but that we could fax questions or instructions to them, so we did.
Result: A statement dated 727 showed the sale was made on 729 (whoops!) while the check, which again trailed behind, under separate cover, arrived (sans postmark) on August 12th. *Guess we got what we paid for, on balance. |
15 business days plus three Saturdays when mail also travel |
No fee or commission* |
AGENT |
COMPANY |
TELEPHONE EXPERIENCE / RESULT |
BUSINESS TO RECEIPT OF PROCEEDS |
COST |
CHASEMELLON |
HERSHEY FOODS |
Similar experience to above; 5+ minute "expected wait time;" faxed instructions.
Result: Received a statement showing sale on 729 while the check (dated 83) arrived on 86. *For this fee we could have used a discount broker and gotten our proceeds within five business days (i.e. 2 days after T + 3). |
11 business days |
$18.05* |
DQE |
DQE |
DQE serves as its own Plan Agent. Called their phone center and were told wed have to request the sale in writing. Wrote the letter on Tuesday, 721, but forgot to mail it until Friday, the 24th.
Result: They must have received the letter by Monday because the transaction statement was dated July 28th, indicating a settlement date of July 31st. The check was dated July 31st and mailed on July 30th (excellent business practice, wed say) and it was received on July 31st! For all this we paid a mere $3.50. |
5 business days |
$.07 p/s |
FIRST CHICAGO |
IBM |
IBM gave us quite a start when we called them around noon on the 21st. "No representatives are presently available," the message told us; "please call after 1:30 or leave your name and number and well call you back today." At 2:10 a recording told us there was a 13minute wait
"No way"
|
2 business days |
$15 + $.10 p/s |
|
PHILIP MORRIS |
So we tried PHILIP MORRIS, another 1st Chicago client, where the message predicted a threeminute wait, but where our call went through after one minute and forty seconds (good psychology, wed say). Happily, we were able to piggyback the IBM transaction on the same call.
Result: Somewhat to our surprise, given the bad start we got off to, both checks were in the mail on the 23rd, and both were received on the 24th
only two business days after our call. Real fast service if you dont count the phone time, but the First Chicago fees were among the highest we encountered. |
2 business days |
$10 + $.12 p/s |
HARRIS TRUST |
QUAKER OATS |
Welcomed us on two rings to their "shareholder service helpline" and gave us a choice of English or Spanish. We pretended to be "calling from a rotary phone" (as we usually do, because its usually the fastest way to get a person. If you foolishly press 1 to indicate pushbuttonability, youre often confronted with a flock of new buttons to push). "You must authorize the sale in writing" we were told. "But can we fax it to you?" we asked. Indeed we could, so we faxed away.
Result: We received a statement printed on 725 and showing a sale on 723 on the 30th. The check had arrived the day before. This was the best value in terms of price, speed and service received from a bank agent in our test, although, as with most of the bank reps we spoke with, some coaching was necessary. |
5 business days |
$0.10 p/s |
TEXACO |
TEXACO, INC. |
TEXACO serves as its own Plan Agent. Their tollfree number was answered by a real person within 14 seconds, and their personable rep quickly gave us the info we needed, with little or no prompting. "Yes, you can fax your instructions to sell; in fact, tomorrow is the cutoff date if you wish to sell this week."
Result: The sale was made on the 22nd and the check, which arrived on Monday the 27th was postmarked the 23rd. It came with a crystalclear transaction advice and a postagepaid survey, inviting us to rate the service we received
which was the best of our 11 tries, by far. We especially liked the way they report gross proceeds, which is all a seller need to report
even though it disguised to a degree the highly favorable costs of selling shares through the plan; a very investor friendly $.04 per share. |
3 business days |
$.04 p/s | |